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3 Reasons why millennials are only loyal to themselves, and why that’s okay

We are a generation that loves drama, and the treacherous ways of Game of Thrones. In many ways, this irreverence is also reflected in our own career choices. Most millennials do not rate very high on the loyalty scale, and could be described as self-centered. We have been beneficiaries of enormous growth of the open… Continue reading 3 Reasons why millennials are only loyal to themselves, and why that’s okay

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Because it begins with one thought! #BadaSocho

Just last year (August, 13th 2015 to be precise), I was attending one of the most coveted award ceremonies in India, witnessing some of India’s most iconic brands get honored for who they are. All the consumer goliaths were present, including Amul, Colgate, Maggie, Tata Motors, Mahindra, Hero Motor Corp, Cadbury’s, Fair& Lovely, Brooke Bond,… Continue reading Because it begins with one thought! #BadaSocho

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Can TV match binge-watching capabilities of Netflix?

As per a 2016 Nielsen survey, two third of global SVOD viewers watch multiple episodes in a single sitting, highlighting the growing trend of binge watching. Epic small screen sagas such as Game of Thrones are further driving the trend, and new age platforms like Netflix are simply fulfilling the need even more. So apart… Continue reading Can TV match binge-watching capabilities of Netflix?